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Marketing Fundamentals

A strategic marketing plan is essential for clubs wanting to stay ahead of the pack.

There are many critical elements to consider in marketing and, to promote your club effectively, you need to fully recognise the core aspects of your product and service offering.  This involves your desired brand positioning, customers, primary objectives, and what is relevant in the ever-evolving field of marketing today.  The key then is to target your customers as individuals while at the same time taking a holistic approach, which can be a fine balancing act.

Mystery shopper gaming machine results

In late 2016, the Department of Internal Affairs (the Department) conducted a mystery shopper exercise to assess current host responsibility practice in class 4 venues (pubs and clubs) and casinos in relation to electronic gaming machines, or “pokies”.

The purpose of the exercise was to provide a snapshot of how well venue staff identified and responded to signs of harmful gambling. It also highlights opportunities where further support can be provided by industry operators and the Department to better protect gamblers and build stronger communities.

Are you walking the talk?

As holders of club licences you have most likely had a visit from your local licensing inspector. As per section 197 of the Sale and Supply of Alcohol Act 2012, Inspectors must monitor licensees’ compliance with the Act. When an Inspector visits your club, they will be looking at a long list of compliance areas covered in the Act, they will also be looking to see that your club is walking the talk.

Back to Basic Manager's Training dates for 2017 - Secure your spot


We can now confirm the Back to Basic's Manager's Course dates for the remainder of 2017.  The two-day course is aimed at “upskilling” Managers who would like to improve their knowledge around “compliance” issues and obtain a detailed understanding of the various components clubs traditionally earn revenue from. Some of the topics are: