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Clubs New Zealand is pleased to announce a brand new, exciting opportunity for member clubs with Lion and Liquor King stores. By signing up for a Liquor King trade account your club will automatically receive Gold Status Pricing, access to fantastic deals and much more.

Owned by Lion, Liquor King have access to an extensive library of over 8,000 wines, beers, spirits and merchandise available from their 40 physical stores nationwide and complemented by their online store offering full ordering and delivery capabilities.


To sign your club up today download the customer application form below;

pdfDownload the Liquor King Customer Application Form Here537.40 KB

On completion of the form please email to This email address is being protected from spambots. You need JavaScript enabled to view it. ,hand into your local Liquor King store or post to;

Liquor King
PO Box 17-306
Auckland   1546

If you have any questions regarding the customer application process or require assistance completeing the form please contact;

Penny Powell – Liquor King
DDI: 09 347 2022
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


  • ACCESS EVERY PRODUCT YOU NEED, IN ONE EASY ORDER – Liquor King work with all major suppliers and carry over 8,000 wines, spirits, beers (tap and pack), premium non and low alcoholic beverages, ice, bar tools and serve ware, premium bar snacks, branded merchandise and beyond, and with over 236 suppliers, if they don’t have it, they can get it.
  • ORDER YOUR WAY, 24/7 - phone, email, or online, or pop in with your Cash n’ Carry card for extra discounts.
  • PAY YOUR WAY, 24/7 - set up a Trade Account, or Cash & Carry
  • ENJOY DELIVERY, CHILLED & SAME DAY - depending on your area, if out of zone Liquor King deliver within 2 days nationally.
  • SUPPLEMENT CURRENT SUPPLY EASILY - with no exclusivity clauses and an easy sign up process Liquor King are a great back up supply option for your current pourage contract or preferred supplier, giving you more choice and freedom. Never run out again!
  • ACCESS HIRAGE TOOLS - like temprite systems, glassware or chiller trailers for those occasional events when you need to scale up but don’t want to invest in new assets
  • ACCESS PREFERENTIAL PRICING - as a Clubs New Zealand Member Club, you will enjoy Liquor Kings top tier LK Trader Gold Pricing meaning you will automatically receive Liquor Kings best price policy, biggest discounts and other benefits without the need to achieve any annual spend or ranging hurdles.
  • EXPERTISE - Across the team Liquor King have 100’s of years industry and hospitality experience and it is their absolute passion to partner businesses with the right options to grow their business. You can talk to Liquor King about:
    • Ranging for growth – learn how to optimise volume and margin by tapping into growth categories like Craft Beer, Rose and Lower alcohol options that help your clientele stay socialising in your club longer, safely.
    • How a new list can excite your customers while helping you grow margin.
    • Function planning – tips, tricks and calculators for prepping for big events.